Heinz re-launched it's already popular BBQ Sauce range with new packaging and a new ingredients list. All artificial flavours, colours and preservatives had been removed and these new USP's needed to be communicated to consumers prior to the BBQ season with a campaign to encourage trial and increase awareness.
The campaigns main focus was to increase trial and awareness prior to a key trading period and communicate the unique selling points of Heinz BBQ Sauces.
Our aim was to clearly associate Heinz BBQ Sauce as an integral part of family BBQ meal times and drive awareness of the products new identity and packaging, ultimately increasing sales.
