A fully integrated campaign was required to promote the re-launch of the Jammie Dodgers brand with TV radio, web, instore POS and live events to generate PR coverage, instore presence and create a fun and interactive activity for the target audience to get involved in which supports the new brand values.
Clay was challenged to create a campaign to drive awareness whilst positioning the brand as 'cheeky irreverent and fun' in line with new brand values and increasing sales within a newly defined target market.
